Creating Your Brand
A GUIDE TO BUILDING A LASTING IMPRESSION
Your branding is more important than you might initially think.
At first thought, you may think of things like logos and colours, but your brand is actually the entire identity of your business.
Your brand gives you personality.
Branding has always been important in business, but thanks to social media, it is now more important than ever before.
Every day, we get exposed to new brands, which is great for us as consumers, but it makes it harder for businesses to stand out. Your brand is more than just a logo or a product—it's the essence of who you are and what you stand for.
Whether you're an entrepreneur, a freelancer, or a seasoned professional, cultivating a strong brand isn't just desirable; it's essential for standing out in a crowded marketplace.
To do this, you need to create a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this
So, we have designed the Creating Your Brand workbook to take you through every step of designing a dynamic and memorable brand.
Whether you're launching a new venture or revitalising an existing one, this guide equips you with a comprehensive rebranding checklist to ensure every transition is seamless and purposeful.
Strong branding creates loyal customers, which leads to trust and credibility for you and your business.
81% of consumers say they need to trust a brand before they buy.
But how do you get there?
What do you need to know?
How do you ensure you are aligned with the wants and needs of your ideal clients?
Our Creating Your Brand Workbook, covers absolutely everything you could ever need to get your brand nailed.
It is comprehensive, easy to follow, full of practical and implementable tips and is available for just £15!
From the very start, to establishing your brand, you will cover :
YOUR CORE CONCEPT
YOUR IDEAL CLIENT
YOUR VALUE PREPOSITION
YOUR CORE VALUES
YOUR MISSION, VISION, VALUES
YOUR BRAND VOICE
YOUR BRAND ADJECTIVES
YOUR BRAND PERSONALITY
YOUR BRAND STORY
YOUR BRAND PROMISE
YOUR PERSONAL BRAND
CREATING YOUR BRAND MOOD BOARD
CREATING YOUR LOGO
COLOURS AND FONTS
COLOUR PSYCHOLOGY
REBRANDING
Brands are probably the most powerful and effective business tool ever invented but creating a strong brand doesn’t have to be difficult.
By working through Creating Your Brand you’ll learn the core concepts that are vital for successful branding, leading to meaningful and long term connections with your ideal clients.
This guide is your perfect companion on your branding journey.
Meet Caz Duthie
Caz is a Certified Business Strategist, Qualified Lawyer and a Professionally Trained Voiceover.
After spending over a decade working as a Corporate Employee in the alleged "9-5" (but realistically much longer!) grind, Caz took the leap into self-employment in late 2019 and hasn't looked back since.
She has spent the last few years learning how to build a solid business from the ground up, and in less than two years has successfully made a six-figure profit, whilst still working flexibly around her young family!
Now, Caz is passionate about using her business expertise and experience to help creative business owners achieve their big dreams!
