Meet Caz Duthie

Caz Duthie is a Strategic Advisor in Service & Client Retention, helping service-based business owners create client journeys so good that referrals and repeat work become their most reliable source of growth.

With a background in law and over a decade advising clients in high-trust, high-stakes environments, Caz built her entire consultancy not through ads, funnels or cold outreach - but through exceptional service, loyalty, and reputation. Her approach is rooted in a simple belief: businesses grow when people feel safe, supported, seen, and genuinely cared for.

She now teaches other service providers how to build this level of trust intentionally - turning “good service” into a strategic advantage that drives loyalty, not just satisfaction.

Her work blends practical strategy with deeply human experience design.

She helps clients tighten their systems without losing warmth, build communication that connects rather than performs, and design touchpoints that deepen trust from first contact through to repeat purchase.

Instead of chasing marketing trends, Caz helps entrepreneurs become so grounded in service excellence that they no longer need to be loud to be visible — their clients become the proof.

She is also a licensed teacher of the CPD-accredited Certified Business Strategist course and the creator of the S.E.L.L.™ methodology - a service-driven framework designed for a digital-first world, where human connection is the competitive edge AI cannot replicate.

Caz’s work is about building the kind of business people trust instinctively - the one they come back to, recommend without prompting, and feel proud to be associated with. Not louder marketing. Not more chasing. Just a reputation so solid it does the heavy lifting for you. Service, done properly, becomes your most reliable growth engine.